part of my profession as a consultant, often come in contact with interested companies to internationalize, but this is still possible today with the usual technical or need specialize? Most employers contacted me and revealed to be very disappointed not to have reached the slightest result.
E 'can now also due to the faltering domestic market, get to start working relationships with foreign countries, especially with developing countries without creating problems to the company, its balance, and achieve results that justify the' investment?
In developing countries, our consumer culture can coexist with those of these countries?
are questions that every company that will develop new international relationships must be set.
Often the results do not come because many entrepreneurs turn on the strategy of the shark. This logic is tied to the behavior of the predator who ventures into waters not known building on its status, hurling fiercely at anything that moves. Unfortunately
not be so, but often do not assess that in unfamiliar waters you can meet other sharks, much larger than ours, ready to tear mercilessly.
Entrepreneur "shark" usually approaches the international market in a confused and occasional. These companies look to foreign markets so unprofessional and often arrogant, convinced that their approach is correct and that their products there is a dire need.
This deplorable attitude is due to the fact that you do not discuss in advance their potential.
Their approach is the result of contacts developed in trade shows, basically following a request sporadic and occasional supply. The turning
internationalization must instead be the result of actions professionally considered and carefully selected.
First of all, I think it proper to study in depth the situation of the country in which you want to start a relationship marketing, study their customs and culture in order to avoid gaffes and / or errors that may pollute the orderly development. Then of course
structures that rely on a professional do this work, I highly recommend not to initiate relationships with the "friend of a friend", even if a person lives in a nation does not necessarily familiar with the mechanisms that regulate the market.
Avoid the "adventures", there are companies that start with the internationalization of their business logic with which it is lying on a trip. Start now
relations, with embassies and consulates in our country, will advise and direct you sure of his best friend.
Remember that a good consultant will not agree to be paid a commission, because the company needs to be prepared in the first place, both in terms of marketing, and in terms of organization, must yield to expertise and knowledge, and this normally, Unless your brother, you will rightly pay.
Remember then that the work entrepreneur passes through humanity, do not start dealing with the logic of "Uncle Tom", the colonizer, but with the logic of those who respect other people's work, the culture of others.
The relationship with these people will make you grow a lot, because in some cases you will find that many people in the world, absolutely not interested in money, in the sense of enrichment, instead consider it as a means and not as a goal around which to turn his life and that of others.
collaboration must be the watchword, not exploit.
Respect the needs of these people, their structures, because today more than ever is the concept "do to your neighbor what you want done to you. "
(photo by artist Luciano Bormann to scream)
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